With the recent announcement of Calgary's 95.3 fm (Pattison Group) switching formats, from AAA format of The PEAK, to Calgary's New Country WILD 95.3, the Peak Performance Project has also changed identies, introducing the new Project WILD - Country Artist Development.
The Peak Performance Project was an artist development program developed by sister station The Peak in Vancouver, BC for the past seven years, a partnership between Music BC and The Peak/Jim Pattison Group. In 2014, with the arrival of 95.3 The Peak in Calgary, AB, the program began in Alberta with an identical format, partnering with Alberta Music to deliver a similar artist development program.
Project WILD will continue to follow the same structure and format for artist development, with a new focus on developing talent that reflects the direction of the station and incredible diversity of Alberta's emerging artists. More information coming soon.